ENTYVIO COMMERCIAL
Patient Portrayal
About the ENTYVIO campaign
Living with ulcerative colitis (UC) or Crohn’s disease is a personal experience where no two patients are alike. In our latest commercial, we heard from real people about their experiences in managing the complex symptoms and their thoughts and emotions on living with a chronic illness. We worked to capture a realistic portrayal of the reminders of their condition, along with the anxieties that come with the challenges in navigating daily life.
Though not everyone with UC or Crohn’s experiences the urgent need to use the bathroom, their day can still be full of reminders of their condition. This campaign is designed to start a conversation about the realities of living with UC or Crohn’s and help patients find relief and remission with a treatment option that supports their lifestyle, either by IV infusion or the ENTYVIO Pen. In the 10-year history of ENTYVIO, we have made it our mission to learn from real people living with UC or Crohn's to better understand and help them.
How ENTYVIO works
Curious how ENTYVIO helps fight UC? Here’s an easy-to-understand description.
See the science